If you don’t know BAM, you’ll start seeing them everywhere now.

I hope you enjoy the breakdown of BAM’s content model and its 1-year meteoric rise.

I analyzed and deconstructed why they’re on the path of dethroning legacy media.

Enjoy!

— Andrew

🎥 The Rise of BAM: Reinventing Real Estate News & Media

Big picture: Eric Simon, aka The Broke Agent, and Byron Lazine have taken the media industry by storm, building the Barstool Sports of real estate.

Averaging consistently over 500,000 views a month across their social platforms, they are making a massive impact in the real estate community.

Why it matters: As a media company, they need to rely on organic reach, so they're killing the content game at a high level.

That’s why there’s a lot we can learn and take away from what they’re building, even as a single agent without any support.

The Details:

Eric Simon, also known as The Broke Agent, started out as a struggling LA Realtor who needed a place to vent the struggles he was having with clients.

So he turned to Twitter and Instagram, sharing his experiences, and it blossomed into building a massive brand.

However, he was struggling to find the right way for him to monetize the brand long-term until he found his calling in media and partnered with Byron Lazine to launch BAM.

Byron Lazine isn’t a novice in real estate. In his early 20’s, he bought 3 investment properties, but it was during the 2006 boom. Making mistakes with bad location, bad renters, investing heavily in upgrades, and the 2008 crash all ultimately led to bankruptcy before many even entered the workforce.

Despite this setback, Byron went on to build the #1 real estate team in Connecticut with over 1,000 transactions per year.

Then in 2020-2021, he recognized the potential for helping other teams with their content. He tried it out a little before finally partnering with Eric to create BAM.

BAM 1-Year Recap: Building The Barstool Sports of Real Estate

The numbers: In just one year, BAM has generated impressive numbers across platforms:

• 965,969 total YouTube views
• Posting 22+ long-form videos a week across all of their networks
• x7 podcasts per week
• x10+ clips per week
• x5+ lives per week
• Publishing 4-5 blogs per day
• Posting 3+ short forms videos a day across 5-6+ platforms
• 3,000 - 30,000 views per Reel (87,500+ total views per week)
• 200 - 2,000 views per Short (9,000+ total views per week)
• 400 - 1,000 views per TikTok (10,500+ total views per week)
• And Byron’s social following of 51k IG followers & 50k TT followers has the potential to get 100k to 1M views on a single video consistently

These are numbers most legacy media companies can even compare with.

Diving deeper: Exactly one year ago, Byron Lazine and Eric Simon officially teamed up to launch BAM.

Their goal was to create a new-age real estate media company with the most entertaining, educational, and fun content in the industry.

Today, on their one-year anniversary, we want to highlight BAM’s best moments, achievements, and valuable lessons they've learned into 3 major takeaways:

1. Content:

Consistency and experimentation have been crucial keys to BAM's success.

In the first 365 days, they experimented with different to get a feel for what their audience was looking for:

• shows
• blog posts
• posting styles
• emails
• debates
• podcasts
• ebooks
• virtual events

Some of it worked, and a lot of it did not, but they continuously adapted and improved their content.

Their daily YouTube live stream, the Hot Sheet, has grown an enormous following and solidified their presence in the real estate media space.

Key Takeaway: Consistency is crucial for building a loyal audience, and experimenting with different types of content will help you understand what resonates with your target market.

2. Collaboration:

BAM has focused on building a strong team of content creators & contributors throughout the real estate industry.

They have signed some of the industry's most talented and respected people, such as:

• Dustin Brohm
• Dan Oneil
• Matt Lionetti
• Troy Palmquist
• Tom Toole
• Tom Storey
• Haley Ingram

Collaborating with these creators has allowed BAM to produce diverse, high-quality content that appeals to various segments of their audience

Key Takeaway: Collaborating with talented individuals in your industry not only enhances the quality of your content but also helps expand your reach and influence. They strategically work with people who are up & coming, with large audiences, or well-respected businesses to reach a diverse group of people.

3. Community:

BAM's success can also be attributed to its focus on building an undeniably deep & captivating community in real estate.

They've hosted live, virtual events, and debates, which have been cornerstones of their content, engaging and involving their audience in the conversation.

Their live event, BAM Bash, held at the Tom Ferry Summit in Dallas, was an epic party that brought hundreds of agents together, strengthening their community.

Key Takeaway: Building a strong community around your brand increases engagement and loyalty, leading to long-term success. This is something many legacy brands don’t have.

Monetization Model: Drawing inspiration from Dear Media & Barstool Sports, BAM has created a unique monetization model that blends advertising, merchandising, and premium content.

They have recently launched the go-to digital real estate education platform, BAMx, which is poised to become the Netflix/Masterclass for real estate agents.

What's next: BAM is just getting started.

In the coming years, they plan to continue writing blogs, acquiring talent, filming podcasts, throwing events, and posting content every single day to entertain and enrich the lives of real estate agents.

With their consistent content, creative collaboration, and captivating community, the future of BAM looks promising.

And if you’re a real estate entrepreneur curious how you can do this in your business… then look no further than Ken Pozek and what he’s building with the Orlando Real- it’s the same viral content loop.

📈 YouTube Shorts Need To Be Long…

https://twitter.com/PaddyG96/status/1646898356419981315?s=20

Famous YouTube consultant to people like Mr. Beast, Redbull, Noah Kagan, and with clients doing 750M a month found that YouTube Shorts surprisingly do better when they’re longer…

He analyzed 3.3 billion views and 5,400 shorts across 33 YouTube channels and shared his findings in this great twitter thread.

Some highlights include the fact that:

• Longer shorts perform better than shorter shorts - with those greater than 50 seconds 🤯 averaging 4.1 million views.
• Long for the sake of long isn’t the goal. The average view duration must be 30-60 seconds to achieve viral views.
• The first few seconds being punchy & engaging is crucial to sucess with shorts. Treat your intro like a thumbnail.
• Shorts aren’t money-makers. Long-form videos still convert subscribers better (per 10,000 views) than shorts, but shorts can help grow your subscribers.

Bottom line: Shorts can be a great strategy for YouTube channels, but real estate especially can’t neglect long form yet, because it is the best long-term growth strategy for a hyper-local, search-focused business (like real estate).

🤖 ChatGPT is Old News: Enter AutoGPT, the AI Assistant You’ve Been Dreaming of

https://twitter.com/aaditsh/status/1646533895519625218

What’s driving the news: Imagine being able to tell ChatGPT to book a vacation for you & your family next Summer, keep it within this budget, and give it parameters of what you like & dislike, plus provide a potential itinerary… now it can!

Enter AutoGPT. If you don’t follow “tech bros” on Twitter you may or may not have heard of this yet.

ChatGPT can only handle 1 prompt at a time, and it can’t perform tasks. AutoGPT can do both, and it’s crazy because this is just the beginning.

One billionaire founder had it book an entire wine trip to Healdsburg and plan family-friendly events.

Here’s a list of things it can do (and have already done):

• browse & search the internet
• book trips, events, etc.
• make purchases
• multi-step prompts like transcribing and writing a blog or social media post
• do market research
• create apps
• run scripts
• the possibilities are endless.

The problem is that it’s not consumer friendly yet unless you understand how to work with Github, for now.

To run Auto-GPT, you need Python 3.8 or later, as well as an API key for both OpenAI and Pinecone. If you want to run text-to-speech, you will need the API key from Eleven Labs. If you want image generation as well, Auto-GPT uses DALL-E. To use Stable Diffusion, a HuggingFace API key is required.

The code for Auto-GPT can be found on GitHub and is available under an MIT license, meaning as long as users keep the original copy of the MIT license in their distribution, they can make changes or modifications to the code to suit their needs.

So with massive upsides, there are also massive downsides. Like anything else, too much can be bad, even water. There are massive security risks that can come along with something that can do anything with only a single prompt… so it’s important that we proceed with caution nationally.

But I’m in the camp that, ultimately, innovation is for the better.

Bottom line: AutoGPT could become that assistant you always hoped for that can do whatever you want in a second, automatically, without complaining.

There is a simple browser AutoGPT called TheSamur.AI.

🔥 The Race to AI-Powered Video Editing Heats Up With Adobe

What’s driving the news: AI platforms like MunchAI or RunwayML (both I mentioned in previous issues) have been driving the AI video debate, but (not surprisingly) Adobe is releasing their new Adobe AI Fireflies

If Alex Hormozi-style TikToks, weren’t already running rampant, they will get worse. With Adobe bringing the generative AI suite Firefly to its Creative Cloud, now video customization will be more accessible than ever.

Enter text-to-video-editing, which I continue to drive home because editing videos with single text prompts will be mainstream in the near future:

• Change a video's color grade, background, and shade.
• Create subtitles, logos, and custom graphics.
• Convert scripts into detailed storyboards, pre-visuals, and b-roll recommendations.

This is huge for businesses to create more video output with less experience.

It’s also massive for Adobe. Adobe already has a huge market advantage with its existing millions of creators. Now if all of the users begin using this, the AI will continue to get better.

Still in beta, and still, a long way to go, but Adobe has the potential with its deep-rooted foundation in the creator economy already.

Bottom line: We'll need to wait until later this year to see Firefly's true capabilities. Either way, the creative world is set for a complete transformation in video production.

How an Immigrant, Single Mother Built a Luxury Boutique Brokerage

https://www.youtube.com/@BreakingandBuildingLeaders/videos

In this episode, we dive into the incredible story of Susana, a single mom who overcame numerous challenges to build ALANTE, one of the top boutique real estate brokerages in South Shore, Massachusetts. From leaving her hometown in Spain at 18 to starting her own real estate company, Susana's journey is a testament to the power of resilience and determination.

Listening to this, you'll discover:

• Defying all odds to build a successful real estate company while raising her daughters.
• From her humble beginnings in Spain to her innovative approach to real estate
• Creating a consistent real estate experience for their clients
• Leveraging technology and systems to ensure that their team always delivers top-notch service.
• Adopting new software to refining the hiring process
• Focusing on teamwork, culture & open communication
• Building a high-performance real estate team

Make sure you don’t miss this one. Check it out!

I would LOVE to hear who you recommend that I need to interview next?

And make sure to subscribe because coming up is 29 yearly founder of a multi-million dollar marketing company & Ben Moss, Compass Sports & Ent Director with over 600+ celebrity and athlete clients.

🎙️ x 🎥 Stories Worth Learning:

• Why a $6 Million GCI Real Estate Team Isn't Fulfilling, But This Is Instead
• Two YouTubers with 20+ million followers discuss growth hacking on YouTube
• Consistent Way to Go Viral With Your Short Form Content

🐦 Leaders Worth Following:

• Stripper, Shoplifter & $250M by 27 - Founder of NastyGal has an extremely interesting story of business & leadership.
• Byron Lazine: Why You Need to Build a Real Estate Media Company & his Exact Viral Video Formula
• If you don’t know Dan Martell, you need to Buy Back Your Time if you want to get rich.

📝 In Case You Missed It:

• Last Week’s Issue about going from Pharmacist to #3 Solo Agent in Only 2 Years, 2 Episodes Going LIVE & 80+ ChatGPT Plugins
• April Monthly Content Drop with the content calendar, 8X short-form video topics with exactly what to say, 4X long-form video topics with exactly what to say, 4X emails you can send & more!

That's it for today! See you next week!

If you have any questions, then reply & let me know so I can make sure that I'm not just making stuff out of my head, but answering the questions you care about!

Let's have an amazing week!

Andrew Bayon

P.S. It would mean the world to me if you found value from ANY of the content I put out, if you could subscribe to Breaking and Building Leaders on YouTube or Podcast IF you think you may like it & share it with 1 person!

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🧱 An Unfiltered Conversation with NY's #1 Mortgage Lender (Top 10 in US) | Brian Scott Cohen

Watch Now

Meet Brian Scott Cohen. This is an unfiltered conversation with Brian Scott Cohen, NY's #1 mortgage lender, top 10 in the US, and the most reachable mortgage lender in NY with over $6 billion in loans & 9,000 homeowners served.

In this conversation, we discuss:

• 00:00 - intro
• 02:15 - his story after 19 years
• 07:34 - 19,000+ TikTok followers: embracing digital
• 10:25 - overcoming tough markets
• 16:54 - high volume but high touch
• 22:55 - work life integration as a high performer
• 25:38 - over prioritizing communication
• 32:08 - becoming the knowledge broker
• 34:36 - meeting & working with Ryan Serhant for 15 years
• 40:25 - Brian's secrets for long lasting relationships
• 46:23 - educating & expanding into new markets
• 57:06 - world class leadership