Morning and happy Thursday. This is an email you may want to consider forwarding to your editor.

I didn’t plan for this to be all about YouTube and editing amazing videos, but every topic that came up kept adding to it.

Hopefully, you and your team find it helpful.

— Andrew

🤖 YouTube Starts Building AI Tools for Creators

RunwayAI

In his first address, the new CEO of YouTube, Neal Mohan, made a promise to develop new AI tools for content creators in the coming months.

Why this matters: Here’s a small blurb from Leonard Steinberg’s daily email to Compass agents… More data is created per hour today than in an entire year just 20 years ago, and global data is expected to double every 2 years. We’re at a defining point, similar to the internet in the ’90s, where AI is reaching mass adoption and tools like ChatGPT, DALL-E, and new ones that companies like YouTube develop are allowing the everyday person to capitalize on all of the data being collected.

"If data is the new oil, then AI is the new electricity"

- Merril Lynch.

What he announced: Currently, this will look similar to RunwayAI, allowing creators to improve their production quality and expand their storytelling by being able to “virtually swap outfits”, and this capability would likely (my guess) allow you to add effects in a video to visualize what you’re talking about or swap the background.

RunwayAI

What we can expect: RunwayAI is an AI editing tool that currently allows you to use text to edit a video. You can not only generate images or effects similar to tools like DALL-E, MidJourney, and Stable Diffusion but you can also remove or replace images in a scene.

Here’s a few things it can do:

• Text to Image
• Text to Color Grade
• Paint Out Objects to Erase or Replace
• Remove & Replace Backgrounds
• Simple Motion Tracking
• Add effects in a Video
• Automatic Beat Detection to Snap Video to Music in 1 Click
• Automatic Subtitles Image
• Automatically Clean Audio
• Remove Silence
• Blur Background
• And way more.

Text-to-edit is the “new thing” in video editing. I can imagine YouTube will develop a similar tool, if they don't, then Adobe will.

The YouTube Creator Suite is only the beginning. Even if they launch with only a few features, they will continue building it out, and now that OpenAI’s released open API for developers to build with ChatGTP and Whisper (speech-to-text), I could imagine YouTube building out AI features where they: auto… transcription, title description, chapter markings, idea generation for videos, editing (as mentioned above), and even possibly thumbnail creation.

The first company to master a tool like this will become the Canva ($25B) of video editing.

🔍 Bing Can’t Compete With Google Yet, But Could TikTok?

I mentioned this in a previous issue where we talked about a recent survey finding that Google Search is less popular among younger consumers, with TikTok growing as a news source, shopping, and search engine.

But, TikTok is taking it 2 steps further by,

1. Testing new search ads combined with their recent update allowing 2,200 characters
2. Releasing a new lifestyle app, Lemon8. An app that feels like Instagram meets lifestyle & shopping but it feels like all ads…

The reason this matters is because of this one simple macro trend…

And if you’ve watched how networks like Facebook, Instagram, Snap, YouTube, and TikTok grow & evolve, then you know that we (older generations) follow the younger generation.

So if social searching becomes popular, as we’re beginning to see with TikTok, then it’s something worth paying attention to.

As a business owner, especially in real estate where local search matters, capitalizing on it is important for building a brand. It’s why YouTube & Google are some of the best platforms for agents. But now, could TikTok rival Google?

⛽️ Attention is the New Oil: Mr. Beast vs Logan Paul

And to add fuel to the fire, Mr. Beast stole Logan Paul's editor (known as one of the best editors on YouTube).

Why this matters: The bane of social media is comparison. But in business, there’s countless factors, yet both Logan Paul and Mr. Beast could become the first YouTube billionaires. They’re just taking different paths.

But what can we learn from this? Patience long-term combined with the desire to win can beat speed.

🔑 3 lessons From Logan Paul’s & Mr. Beast’s Editor to Train Your Editor

High-performing YouTube videos must have:

1. Emotion: how should we feel?
2. Story: what’s the overall storyline?
3. Rhythm: what can we expect next?

Most people don’t think of storytelling in a YouTube video but it’s the reason why top YouTubers get higher audience retention rates (more people watching the entire video), which then translates into more views, more subscribers, and more leads. Don’t believe me?

First, here’s a non-real estate example:

Now, can you guess how Ken Pozek went viral with his Golden Oaks video (Disney’s Most Expensive Neighborhood)?

If you watch this video, you’ll notice from the beginning:

• Hook - The first few seconds are cinematic with Disney music for context, and while he’s prepping the office there’s a little mystery, but then it quickly pans to the beginning. Then he introduces the problem, he couldn’t tour the Golden Oak neighborhood because it’s a private, exclusive community.
• Story - The story builds as he explains the setting of the community, the exclusivity, and who the community is for. Then it’s enhanced with sound, and video that help show what it’s like to live in one of the most exclusive neighborhoods in all of Orlando.
• Cinematic feel - The B-Roll video helps show what he’s talking about so it’s not just him talking.
• Music - Sound design can play a crucial role in engaging the viewer and it brings in emotions.
• Rhythm - From fast to slow and changing scenes, it helps us stay engaged by having intentional variation throughout the video.

And he’s brought that concept of storytelling, sound design, rhythm, and emotion to his 2 most recent videos:

1. Disney’s Golden Oak like you’ve never seen!
2. Here’s where Orlando’s Mayor sees Orlando going

So obsessing over creating the best video, like Logan & Mr. Beast, has not only brought Ken multi-million dollar clients, but it also landed him an interview with the mayor.

🎙️ x 🎥 Stories Worth Learning:

• 8 Rules of Love by Jay Shetty is a Great Book on learning to love yourself (solitude), learning to love others (compatibility), and learning to love through struggle (healing). If you want a taste, here’s Jay on a podcast talking about it. (he has many podcasts recently because of the launch)
• Why Leaders Need to Sleep: The World’s No.1 Sleep Expert: The 6 Sleep Hacks You NEED! - Matthew Walker
• We Don’t Get Wealthy By Getting Rich Quickly: Overcoming Shinny Penny Syndrome & Building a $100M Business - Alex Hormozi
• Maximizing Your Business Potential: The Role of EQ in Leadership - Gary Vee
• The Secret to a Valuable Brand episode could be worthwhile too.

🐦 Leaders Worth Following:

• Jordan Cohen is the #1 REMAX agent in The World with an amazing story of how he went from entry-level homes to selling luxury homes to Sylvester Stallone, Anthony Davis & other celebrities.
• Personally, I enjoyed his first episode, Ep. 1 of the Over Ask Podcast.
• He has a book releasing in the summer that dives into his exact listing process and could be one of the most tactical & practical books in the industry.
• Neel Dhingra is prime example how to make great real estate content simple & interesting for the consumer.

📝 In Case You Missed It:

• March’s Monthly Content Drop: Swipe & Steal 8X - Short Form Reel Ideas for TikTok/Reels, 4X - Long Form Video Ideas for YouTube, 4X - Emails to Send & Bonuses.
• Last Week’s Issue About How Serhant Finds Luxury Clients on TikTok, How a Vegas TikTok Food Critic Changes Small Businesses Lives & more!

That's it for today! See you next week!

If you have any questions, then reply & let me know so I can make sure that I'm not just making stuff out of my head, but answering the questions you care about!

Let's have an amazing week!

Andrew Bayon

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🧱 An Unfiltered Conversation with NY's #1 Mortgage Lender (Top 10 in US) | Brian Scott Cohen

Watch Now

Meet Brian Scott Cohen. This is an unfiltered conversation with Brian Scott Cohen, NY's #1 mortgage lender, top 10 in the US, and the most reachable mortgage lender in NY with over $6 billion in loans & 9,000 homeowners served.

In this conversation, we discuss:

• 00:00 - intro
• 02:15 - his story after 19 years
• 07:34 - 19,000+ TikTok followers: embracing digital
• 10:25 - overcoming tough markets
• 16:54 - high volume but high touch
• 22:55 - work life integration as a high performer
• 25:38 - over prioritizing communication
• 32:08 - becoming the knowledge broker
• 34:36 - meeting & working with Ryan Serhant for 15 years
• 40:25 - Brian's secrets for long lasting relationships
• 46:23 - educating & expanding into new markets
• 57:06 - world class leadership