How My Odd 3-Year Hiring Process Creates $50,000,000 New Real Estate Agents | Ruth Krishnan
Meet Ruth Krishnan, who went from a small town girl from Missouri to working with Billionaires and Deca-millionaires in San Francisco. Here's a few stats about Ruth & her team:
- Top 5 ranked agent in San Francisco out of 5K agents in 2022 per MLS
- Top 3 ranked buyer agent in San Francisco out of 5K agents in 2022 per MLS
Ruth is proud to be among the top 10 real estate agents in San Francisco out of over 5,000 agents (in 2021 per MLS). Recently she ranked #65 top agent teams, In 2022, I had $165 million in sales, nationwide by WSJ Real Trends.
- Over $815M in career sales
- 200+ 5-star reviews on Yelp
- 86% of the time we get our buyers into contract in 1-2 offers
- My sellers earn an average of 8% above listing price
- 25% of deals done off market
- We give back 5% of our income to local organizations
00:00 - from small town girl to billionaire agent
03:05 - moving to SF with no money, but with a dream of making $40,000
06:30 - What really holds most agents back from success
15:30 - How transparent team communication transformed her team's growth
26:30 - Her 2-3 year intensive hiring process that produces high performers
33:57 - How she sells listing 8% higher than everyone else
41:00 - The 1 exercise that removes unrealistic buyers & the secret to getting buyers to close in 1-2 offers 86% of the time
57:00 - Her $130,000 per month team overhead
1:03:00 - Her inbound marketing strategies & her plan to put all her focus on an unprofitable YouTube channel
1:10:00 - Why she's dying with zero dollars
1:20:00 - What is real leadership?
Resources mentioned:
- Tony Robbins
- The Road Less Traveled by M. Scott Peck - Ruth said this book had a big influence on her early in her career
- NLP coaching - Ruth was trained in NLP coaching early in her career
- Keri Shull "Past Sold Exercise"
- Die With Zero: Getting All You Can from Your Money & Your Life by Bill Perkins - This book changed Ruth's perspective on work/life balance
- YouTube - Ruth is investing heavily in growing her YouTube presence
- Newsletter - Ruth's newsletter brings in leads and referrals
- Website - Ruth spends $60-70k annually on her website for organic leads and referrals
Ruth's social links:
https://www.compass.com/agents/ruth-krishnan/
https://www.instagram.com/thekrishnanteam/
https://www.youtube.com/channel/UCkufADHurYB9CGfUiJhxluA
https://www.linkedin.com/in/ruthkrishnan
My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/show/buildingbreakingleaders
🎥 YouTube: https://www.youtube.com/channel/UCBec7qai7oM_AWnFCMon7ng
🐣 Twitter: twitter.com/AndrewBayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon