In this episode, we dive into the incredible story of Susana, a single mom who overcame numerous challenges to build, ALANTE, one of the top boutique real estate brokerages in South Shore, Massachusetts. From leaving her hometown in Spain at 18 to starting her own real estate company, Susana's journey is a testament to the power of resilience and determination.

Listening to this you'll discover:

• Defying all odds to build a successful real estate company while raising her daughters.
• From her humble beginnings in Spain to her innovative approach to real estate
• Creating a consistent real estate experience for their clients
• Leveraging technology and systems to ensure that their team always delivers top-notch service.
• Adopting new software to refining the hiring process
• Focusing on teamwork, culture & open communication
• Building a high-performance real estate team

Timestamps:

• 00:00 - Intro
• 00:53 - Susana's early life and ALANTE's origin
• 03:00 - The significance of moving forward
• 04:30 - Susana's experience living in different countries before moving to the US
• 06:00 - Finding solutions and overcoming problems
• 07:30 - How Susana's upbringing shaped her
• 09:00 - Starting a boutique real estate company as a single mom
• 11:00 - The importance of showing her daughters that anything is possible
• 12:30 - Networking & learning from other markets & agents
• 14:19 - Achieving inbox zero
• 15:28 - Creating a consistent real estate experience
• 19:14 - Leveraging technology for better service
• 22:15 - Building and refining processes
• 25:19 - Hiring and onboarding
• 27:00 - Learning from recruiting mistakes
• 28:00 - Focusing on teamwork & culture
• 29:48 - Sharing the brokerage's business infrastructure with others
• 32:20 - Attracting the right agents
• 35:00 - Finding fulfillment in giving back
• 39:30 - Overcoming the urge to quit
• 45:00 - Fostering accountability & open communication
• 46:00 - Setting team goals & supporting each other
• 47:00 - Viewing the team as a sports roster
• 48:00 - Outperforming the competition
• 49:00 - Mentoring & accountability partnerships
• 52:00 - Video and content creation
• 53:00 - Outsourcing marketing & videography
• 54:00 - The need for a copywriting
• 56:00 - Shifting from agents doing everything to a departmentalized approach
• 57:00 - The race to build the best support team for agents
• 58:00 - Rethinking commission splits & focusing on value

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🔑 Resources:All of ALANTE's tech, marketing, systems, culture etc. broken down: https://www.alanterealestate.com/careers
🔗 Susana's links:
Website: alanterealestate.com/
Instagram: (team) https://www.instagram.com/alanterealestate/, (personal) https://www.instagram.com/susana.higuera.murphy/
My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/show/buildingbreakingleaders
🎥 YouTube: https://www.youtube.com/channel/UCBec7qai7oM_AWnFCMon7ng
🐣 Twitter: twitter.com/AndrewBayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon